Your AI SEO Scorecard: What It Measures (and What It Doesn’t)

Before paying for any “AI SEO” tool, understand what is measurable and what is marketing.

The signals that actually matter

• Crawlability — robots.txt rules for GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot; a healthy sitemap.
• Structured data — Product, Offer (INR), FAQ and Organization JSON-LD that AI retrieval can parse directly.
• Content — H1s, descriptive titles, 300+ word product pages, FAQ blocks and comparison tables.
• Brand — name prominence, reviews and trust signals across the web.

What doesn’t work

As of 2026, no major AI engine has confirmed reading llms.txt, and large-scale studies show almost no citation lift from it. Treat it as cheap hygiene, not a strategy.

Rankings can’t be guaranteed

Anyone promising “rank #1 in ChatGPT” is selling snake oil. AI visibility is a compounding outcome of real signals — measure it weekly and fix what the data says.